Telegram channel of Promomed Group received the Digital Communications Award

The Telegram channel of Promomed Group received the Digital Communications Award of the Association of Directors of Communications and Corporate Media of Russia in the “Social media and community” nomination.

At the ceremony, Promomed Group was represented by Zoya Koneva, project leader, Digital Communications Manager at Promomed Group and Irina Zakharova, Director of Corporate Communications of Promomed Group, who received the award.

The project “Pharma is love. Proven by social networks of Promomed” tells about the transformation of content in the company’s platform in Telegram. The updated content strategy aimed at telling about the pharmaceutical industry in plain language for different target audiences in order to form a favorable image of the company. Thanks to a well-thought-out content policy, including a new visual code and updated topics for posts, the Promomed platform in Telegram has reached a new level, becoming one of the leaders in its field.

Now the channel presents a variety of interesting content: videos from production facilities, a look from the inside on the development of drugs, pharmaceutical educational programs and much more. Subscribe to our channel in Telegram to learn more!

The Digital Communications AWARDS have been awarded since 2013. The award was established in order to popularize the most significant achievements in the field of digital communications and promotions of products using new communication technologies and tools.